eBay launches first ever pre-loved show forLondon Fashion Week
The online resale giant is partnering with the British Fashion Council and Council of Fashion Designers of America for events in the UK capital and New York.
Taking the form of a ‘live, shoppable runway show’, Endless Runway will feature pieces by designers such as Khaite, Christoper Kane, Simone Rocha and Off-White. It will be broadcast exclusively on eBay Live with items immediately available to buy through the online shopping platform on Thursday 12th September at 6PM BST.
The showcase will be followed by a series of daily drops of pre-owned items on eBay throughout London Fashion Week, which runs until 17th September. A separate event will take place in New York next week, running from 12PM ET on 5th September. Names such as Brandon Maxwell, Toteme and Ralph Lauren will all be included. Daily drops will then continue during New York Fashion Week, finishing on 11th September.
‘As we celebrate 40 years of London Fashion Week, we are excited to partner with eBay to showcase the incredible British brands and designers that have played such an important part of London Fashion Week over the past four decades,’ said Caroline Rush, CEO of the British Fashion Council. ‘The Endless Runway catwalk will bring new life to archival pieces while making fashion week accessible to a wider audience and empowering consumers to prioritize sustainable and circular fashion choices.’
‘eBay is the first brand to show up at fashion week with an entirely pre-owned offering on the main schedule, which feels like the perfect way to mark 40 years of London Fashion Week,’ said model and eBay Live host Leomie Anderson. ‘Being able to shop pre-loved and vintage items on eBay has been crucial to developing my style over the years, and eBay Pre-Loved Fashion Week and the Endless Runway shows how anything and everything you are searching for can be found on eBay.’
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Image: eBay