My first car was a Morris Minor, barely large enough to hold me. The paint was scratched and faded, one of the seat belts was attached by a knot and it seemed to use more oil than petrol. But for all its faults it was mine and I could go where I wanted, when I wanted. It never once occurred to me that the fume cloud that blossomed from my rattling exhaust was somehow affecting the planet. I had the independence of my own wheels and that was all that mattered then.
Though that was years ago, I suspect these sentiments endure through each new generation of driver, and feed the resistance to change that so many environmental managers meet when trying to promote sustainable transport within their companies and communities.