Just one-in-10 UK adults has a reasonable understanding of how much they take and waste from their taps. Following a second record-breaking heatwave the race is on to increase awareness.
The Let’s Save Water campaign aims to help people become more aware of how much water they are using on a daily basis at a time when stocks of the world’s most precious natural resource are under immense pressure.
In Britain, reserves of drinking water are in decline, with poor network management, underinvestment, periods of drought and rising population figures all contributing to the crisis. However, relatively simple behavioural changes can help make a big difference.
Although known for its wet, temperature climate, England is now on course for a water shortfall of 5 billion litres by 2055. This is roughly the same volume used by 25 million people running a tap for 20 minutes. More unpredictable weather patterns are also putting Welsh supplies at risk.
Despite the urgent need to rethink how we use water, a new YouGov survey has found that almost 90% of UK residents believe they use around 30 litres per day, when the reality is closer to 140 litres. A difference of some five times.
Residents are also largely oblivious to the mounting crisis. More than half — 53% — still think water shortages are short-term and usually resolved once summer’s high temperatures and dry weather gives way to wetter, cooler conditions.
‘While Wales may be known for its rainfall, climate change and shifting weather patterns means water may not always be reliable all year-round in the future. We’ve seen in recent years the strain this has placed on our natural environment with pressure on wildlife, habitats and waterways, as well as communities,’ said Mary Lewis, Head of Natural Resource Management Policy from Natural Resources Wales. ‘Every drop we waste at home or work, is less water to keep our rivers and wildlife healthy. By using water wisely, we can all play a part in protecting these vital resources for the future.’
‘Water is one of our most precious resources and in many parts of England we are using it faster than it can naturally be replenished. Droughts are becoming longer and more common due to climate change, exacerbating water shortages that can have a devastating impact on our environment,’ added Water Minister Emma Hardy. ‘Meeting this challenge will require action from all of us. The Government is taking decisive measures to secure supplies, including supporting the construction of nine new reservoirs, but other simple behaviour changes can make a real difference.’
You can find out more about the campaign here.
Image: Meg / Unsplash
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