A raft of celebrities are backing the arts trail, which takes in a number of the capital’s most popular destinations and is open beyond the Bank Holiday.
Spearheaded by the charity Tusk, 16 life-sized turtle sculptures are on display in Piccadilly Circus, Central London, until the beginning of September.
The campaign includes installations at Covent Garden, Carnaby Street, Leicester Square, St James’ Market, Piccadilly Circus, and the summit of The Shard. Each piece of work can be bid for online, with a live auction mid-October. All proceeds will go to Tusk’s Partner’s marine conservation projects, which you can find more on here.
Prominent figures from British entertainment are involved, including legendary Rolling Stones guitarist Ronnie Wood, Dragons’ Den legend Deborah Meaden, and the comedy actor John Cleese. The initiative follows previous successful trails created by the charity dedicated to rhinos, lions and gorillas which took place between 2018 and 2023.
Let year, Environment Journal published a long-read about Tusk’s legendary Lewa Safari Marathon. Held for more than 25 years in Kenya’s Wildlife Conservancy, each June around 1,500 runners brave the heat of the sub-Saharan savannah. Incredibly, the fastest competitors have completed this in 2hours 17minutes — a little over the overall marathon record of 2hours 1minute.
‘It started with 150 runners, now we have to cap it because of the medical and security coverage for the event, because it’s run through the Lewa Wildlife Conservancy – one of the premier conservation organisations in East Africa, if not Africa, a stronghold of rhinos – 265 in total, black and white,’ Sarah Watson, Tusk’s Chief Conservancy Officer, told us at time. ‘It has become a real catalyst for conservation across Kenya and a lot of other projects come here to learn about the work of the organisation.’
You can learn more about Tusk here.
Image: Tusk
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