The free tool aims to help boost ‘brand health’ of water suppliers in Britain following a collapse of public and political trust.
Created by Cavendish, the digital software provides an overview of publicly perceived strengths and weaknesses. This allows the company to identify where improvements need to be made and what aspects of operations should be emphasised to improve consumer opinion.
Six ‘essential’ areas are included in the analysis. These are:
- Brand position: Does your brand vision align with your business objectives?
- Brand strategy: Do you utilise data driven insights? Do you have a brand model?
- Brand identity: Is your visual identity consistent across all touchpoints? When was the last time you refreshed your brand?
- Brand messaging & tone of voice: How often do you use emotive content? Is your tone consistent and engaging?
- Brand marketing & content: Do you have audience personas that inform your marketing strategy? Do you have your customer journeys and touch points mapped out?
- Reputation management: How would you rate your organisation’s response to criticism? Do you think your communications content is authentic and transparent?
‘We’re committed to helping companies within the water sector promote and protect their brands, and are delighted to be launching this new tool,’ said Samantha Clough, Executive Director and Water Sector Lead at Cavendish.
‘BrandSense is your first step towards understanding where you stand, identifying the growth opportunities and areas for realignment that will make the biggest impact on your brand’s success,’ she continued. ‘But we don’t stop there, our specialist team is ready to help you turn the insights from your BrandSense report into actionable strategies that elevate your brand.’
Any organisation can use BrandSense. You find the corporate health check system here.
Image: Cavendish
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