Recycling

The cereal giant Kellogg’s has joined forces with a Salford brewery to turn waste corn flakes into a new type of beer.

Waste corn flakes, which fail Kellogg’s strict quality control, because they are either too big, small or crunchy, and would normally go to animal feed are instead being sent to local brewers Seven Bro7hers, to create a new beer called ‘Throw Away IPA’.

Originally developed in Sweden, Karma is an app that helps people find cut-price food that would otherwise have gone to waste.