There were several drivers to it. The main one was to have the company’s name more closely associated with what the company now does. The name LondonWaste accurately described what the company did two decades ago, when landfill played a very significant part in the services it delivered to north London. Now alongside a lot of other companies, which operate in the same space, things are very different. Last year, of the three quarters of a million tonnes of waste we received and collected, we diverted over 92% away from landfill. Increasingly, the company is looking to energy in the broadest sense as to what the company does: the generation of energy from waste as a sustainable energy source, and also what the company does putting products back into the secondary resource market.
Harsha Rathnayake is a self-styled ‘trash tycoon’, who owns Junk Hunters, an environmental waste collection service.