Hands-on EV experiences could be key to recharging falling sales
A new study by the University of Surrey has identified past driving experiences in China as a key catalyst for booming electric vehicle demand. Published in Transport Policy, the research found that hands-on experiences with EVs had a higher likelihood of triggering a purchasing decision than marketing and advertising alone. Women and higher educated individuals, … Continue reading Hands-on EV experiences could be key to recharging falling sales
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