The Advertising Standards Authority has partially upheld complaints from Chris Packham against the Agriculture and Horticulture Development Board (AHDB) regarding its ‘Let’s Eat Balanced’ campaign promoting British meat and dairy. The ASA rejected some complaints. It ruled that TV ads featuring grazing cows did not misleadingly imply all UK cattle are outdoor-reared, noting government data … Continue reading British beef advert guilty of greenwashing, say ASA