During April and May the company will embark on an advertising campaign for the Toyota Mirai across 37 billboards in Los Angeles and San Francisco.
While the car itself is emission-free, the billboards actually absorb harmful pollutants by using titanium dioxide coated vinyl to purify the surrounding air.
Supplied by Clear Channel Outdoor Americas and developed by PURETi Group, it is estimated they will create 24,960 square feet of ‘pollution scrubbing surface’ and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide emissions per month.
According to the Japanese car giant, ‘this “catalytic converter” of billboards’ continue to purify the air as long as light, humidity, airflow and the titanium dioxide coating are present.
‘Toyota consistently searches for new environmental technologies across all operations,’ explained Mark Angelacos, advanced technology general manager, Toyota Motor North America, Inc.
‘When Clear Channel Outdoor Americas brought us the opportunity, we saw it as a perfect match. This new campaign delivers Toyota Mirai’s “vehicle of change” message on a medium that lives up to that promise.’